top of page
Social Media
Network: Facebook
Post 1 Copy: Aloha lovers. Have you ever seen a more stunning sunset? Neither have we. Come on over and experience this magical view at sunrise and sunset held at Haleakalā National Park. At almost 10,000 feet above sea level, this Hawaiian park offers hiking trails, pre-arranged horseback riding tours and guided ranger tours. Look here for more information about our registration process https://www.nps.gov/hale/planyourvisit/haleakala-sunrise-reservations.htm
Post 1 Image:
Social Media: Text
Post 1 Link: https://www.nps.gov/hale/planyourvisit/sunrise-and-sunset.htm
Post 1 Explanation: This post would be shared to target couples that want to travel together. With terms like “couple goals” trending, it’s likely that this photo will get shared. This will motivate couples to get out of their comfort zone and head over to Haleakalā for that picturesque view they dream of. The link is provided so that the couples can have access to the registration process, parking information and the set times for the sunrise and sunset for each month.
Post 1 Time to Post: December 2020, winter.
Social Media: Text
Post 2 Copy: How’s it hanging fellow stargazers? Can’t keep your eyes off the stars? Come and see them for yourselves. Sign up for our stargazing tour this March. It supplies all group members with a deep space telescope, an organic picnic and other goodies. Binoculars will be available for rent so you can see moons of Jupiter. The stargazing locations will be determined based on the weather conditions of the day. For more information about the projected mountain weather, check this out https://www.nps.gov/hale/planyourvisit/weather.htm.
Post 2 Image:
Social Media: Text
Post 2 Link: https://www.nps.gov/hale/planyourvisit/weather.htm
Post 2 Explanation: Starting off the post with “How’s it hanging fellow stargazers?” will attract the target audience, stargazers, U.S. college students and astrology fanatics. The purpose of this post is to show and tell them what they’d get if they signed up for the tour. The reason I picked January to post this is to give our travelers time to plan. March is one of the best months of the year to go stargazing. I also picked March because it’s around spring break and this trip could appeal to many college students in the U.S.
Post 2 Time to Post: January 2020, spring.
Social Media: Text
Post 3 Copy: “Before anything else, preparation is the key to success.” – Alexander Graham Bell. Here are five tips from fellow our adventurers to ensure you get an epic start to your trip with us. Watch this https://www.youtube.com/watch?v=xS0rmmasSxs.
Post 3 Link: https://www.youtube.com/watch?v=xS0rmmasSxs
Post 3 Explanation: Because this quote is well-known, it will resonate with people. Even if they haven’t heard this exact quote, chances are they have heard this saying in other ways. This, along with the video, is a playful interaction that will remind future travelers to come well-equipped to the park. My target would be adults that may or may not be parents between the ages of 25 and 39. I chose to post this in May for a few reasons. One of the most booming times of the year for the park is July, but it’s always very hot. June is a great opportunity for families to vacation with their children if they are on summer break.
Post 3 Time for Post: May 2020, summer.
Social Media: Text
Post 4 Copy: Need a reason to feel this alive? Look no further. Come join us on our upcoming free entrance days. We will host five free entrance days in 2020. Keep in mind, these dates won’t include sunrise reservations or admittance to the park between 3 a.m. and 7 a.m. Click here to go from you, to him https://www.nps.gov/hale/learn/news/haleakala-national-park-announces-free-entrance-days-for-2020.htm
Post 4 Image:
Social Media: Text
Post 4 Link: https://www.nps.gov/hale/learn/news/haleakala-national-park-announces-free-entrance-days-for-2020.htm
Post 4 Explanation: Asking a question that leaves the readers with a longing to do something adventurous will get users engaged in the comments. The comments could include people that have already visited the park and are reminiscing. It could also include people that have never been before and even those that are curious about how that man got such a great picture. Fewer than 10% of Facebook users are 17 years old or younger. The target audience for this post would be adults between the ages of 24 and 34 who enjoy the outdoors. They are more likely to engage in the comment section. I would post this the December before 2020 to give people a fair chance to plan their trip. I also made sure to add in the link that directs readers to free entrance days’ news release.
Post 4 Time for Post: December 2019, winter.
Social Media: Text
Network: Twitter
Post 5 Copy: It’s a beautiful day at the #HouseoftheSun and you run into this guy. Do you
Grab him by the neck
Run up and pet him
Run away
Post 5 Image:
Social Media: Text
Post 5 Explanation: Twitter is a diverse space. There is room for both comedic and educational content to be posted. Having a poll that asks what someone would do if a wild goose ran up to them is funny. Although answer choice A is correct, the other two choices are clearly there for comedic effect. This post is directed toward young adults from the U.S. between the ages of 18 and 34. This specific age group has been exposed to meme culture and would probably retweet this with some captions of their own for this picture.
Post 5 Time for Post: October 2020, fall.
Social Media: Text
Post 6 Copy: What’s better than a view like this? Beats us. Register for a chance to volunteer at Haleakalā National Park this summer. #Haleakalā2020
Post 6 Image:
Social Media: Text
Post 6 Link: https://www.nps.gov/hale/getinvolved/supportyourpark/volunteer-opportunities.htm
Post 6 Explanation: The motivation behind this photo is almost a call to action. Volunteers are needed at the park every year, especially in the summers. This is targeted to young adults and students between the ages of 18 and 24. The reason I chose the picture is to show Twitter users that working at this national park is a luxury because of the tropical weather. I would post this on January to give the volunteers time to plan their flights and stay.
Post 6 Time for Post: January 2021, spring.
Social Media: Text
Post 7 Copy: What’s your dream travel destination? #Picoftheday #Haleakalā2020
Post 7 Image:
Social Media: Text
Post 7 Explanation: This post targets active travelers that are looking for their next destination. The first hashtag implies “this is a beautiful picture to look at today.” The second hashtag will motivate travelers. Not only does it reveal the location, but it’s even followed by the year 2020. This will encourage travelers to put this on their bucket list for 2020. I would post this at the beginning of the year, because “to travel more,” is often listed on many New Year’s resolutions. This way travelers can get inspired and plan ahead of time.
Post 7 Time for Post: January 2020, winter.
Social Media: Text
Post 8 Copy: Unmanned aircraft has been banned at Haleakalā National Park. Click here to see why we chose to put the safety of our visitors first https://www.nps.gov/hale/planyourvisit/basicinfo.htm
Post 8 Link: https://www.nps.gov/hale/planyourvisit/basicinfo.htm
Post 8 Explanation: This post is targeted toward anyone that is planning on traveling to the national park. Park rangers enforced this prohibition back in 2014, but people still have many questions about it. This link will give them more information on why we went with this route instead. It will also show our audience how much we do care about their safety during their time with us. I decided to post this on January, 2020 because March is one of the busiest months for the park. It’s vital for people to know that information well in advance of their trip.
Post 8 Time for Post: February 2020, winter.
Social Media: Text
Network: Instagram
Post 9 Copy: #TBT Happy 104th birthday Haleakalā National Park. Click the link in our bio to read up on our story. #haleakala
Post 9 Image:
Social Media: Text
Post 9 Link: https://www.nps.gov/hale/learn/news/haleakala-national-park-offers-free-admission-on-august-25.htm
Post 9 Explanation: This post would be shared on Aug. 25, 2020 for Haleakala National Park’s birthday. This is marks the day the park officially opened. The link will inform the park lovers of the Nēnē Awareness Day Logo contest and the waving of the park’s normal $10 entrance fee. This information will be targeted to locals in Hawaii that and everyday national park lovers. I chose the first hashtag #TBT because it stands for throwback Thursday. It’s fitting and sweet to add in a picture of when the park first opened. The second hashtag is the park’s most used hashtag, which will lead followers having access to more pictures of the park.
Post 9 Time for Post: August 2020, fall.
Social Media: Text
Post 10 Copy: I haven’t been everywhere, but it’s on my list.” – Susan Sontag. @halekalanps #haleakalanationalpark #sunrise&sunset
Post 10 Image:
Social Media: Text
Social Media: Text
Post 10 Explanation: The picture for this post was taken at sunrise and sunset in the summit area. Because the picture was taken vertically, I will take up more space on someone’s mobile device. This will most likely have them lingering longer at the horizon on the picture. Susan Sontag’s quote will inspire young adult travelers that may have never been to Haleakalā National Park to plan a trip for this beautiful sunset. I made sure to tag the home page of the park so people can be easily directed toward more information. I used the first hashtag mainly to spell out which national park it is and because it’s the second most popular hashtag for the park. I chose the second hashtag instead of just “#sunset” so that people know what the name of this event is. I chose to post this in May just in case there were any impulse planners reading. I wanted to aim for people to get inspired to go in June, the month right before the temperatures become extremely hot at the park.
Post 10 Time for Post: May 2020, summer.
Social Media: Text
Post 11 Copy: #WCW to this babe. Our Hawaiian Silversword, one of the rarest plants on Earth.
Post 11 Image:
Social Media: Text
Social Media: Text
Post 11 Explanation: This post’s purpose is to poke a little fun at the hashtag #WCW, Woman Crush Wednesday. By doing this, the national park will also get a chance to reach a younger audience that uses this hashtag frequently. The targeted group for this is students between the ages of 18 and 29. This will be posted on Feb. 10, 2021. This is the Wednesday right before Valentine’s Day.
Post 11 Time for Post: February 2021, winter.
Social Media: Text
Post 12 Copy: Little girls with dreams become women with a vision. Start them young. #Haleakalā2020
Post 12 Image:
Social Media: Text
Social Media: Text
Post 12 Explanation: The goal of this post is to encourage families to travel for their children. Children deserve to have a sense of awareness and appreciation of the world. This also sends out a message that the park embraces woman empowerment and education. This post is targeted toward all women of all ages. This photo will be posted on Aug. 9, 2020 for National Woman’s Day. The photo of the mother and daughter inspire women to uplift each other the older and newer generations.
Post 12 Time for Post: August 2020, fall.
Social Media: Text
bottom of page